About / 02
We're building the video layer of commerce.
Buuse is the video commerce infrastructure for the Americas. Live, on-demand, stories and UGC, in one platform, plugged into the stack you already use.
Buuse was born in 2025, between Florida and Brazil. Two countries, two languages and one observation: shoppers across the Americas already lived inside video, yet commerce was still stuck on the product page. Live sessions on Instagram, stories on TikTok, clips from creators. All of it played outside the checkout.
So we built a platform to close that gap. Four formats (shoppable video, video stories, commerce analytics and UGC) joined in a single layer that plugs into Nuvemshop, Olist, Shopify and whatever comes next. This is not just live commerce. This is not just shoppable video. This is the video infrastructure of the entire storefront.
We believe the next generation of brands in the Americas will measure video the same way they measure traffic: by attributable revenue. The wall between content and checkout ends here.
Four principles.
One platform.
Commerce first, content second.
We don't build for vanity reach. We build to attribute the next dollar or real to the right video. Every feature starts with the same question: does it convert?
Plug into what's real.
We connect to what brands already run: Nuvemshop, Olist, Shopify, TikTok Shop, Instagram. No re-platforming, no rebuilds. Real integrations, one click away.
Built across two countries.
Headquartered in Florida, with a hub in Atibaia, São Paulo. Two time zones, two languages, two e-commerce realities. This is not a line in a bio. It's a product advantage.
Ship the proof, not the promise.
Real metrics for every video: attributed revenue, add-to-cart rate, drop-off by second. No cosmetic dashboards. Our customers close the quarter with numbers, not narrative.
One company,
two hubs.
We operate where our customers are, across the Americas.
Just getting
started.
Founded in 2025. The numbers will speak when they're real.
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